About US
About US
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Udit Ankush Financial Services Private Limited
UDIT ANKUSH is formed with a clear intention — to bring clarity, transparency, and simplicity to the world of personal finance.
We believe that financial decisions should be made with proper understanding, honest communication, and long-term thinking. Our focus is on helping people feel confident and informed while taking important financial steps, rather than pushing quick or short-term outcomes.
Trust and ethics are at the core of everything we stand for. We value responsible practices, clear disclosures, and realistic expectations. Every interaction is guided by the belief that financial well-being is built over time, not overnight.
Our approach is people-first. We aim to create a platform where individuals can explore financial options with awareness, ask the right questions, and move forward with confidence. We respect regulatory frameworks and believe in working with qualified professionals wherever required.
At its heart, Udit Ankush Financial Services Private Limited exists to support thoughtful financial decision-making and to build long-lasting relationships based on integrity and trust.
Our intention is not to sell, but to support informed and responsible financial choices.
Our intention is not to sell, but to support informed and responsible financial choices.
We strongly believe that transparency builds confidence and confidence builds long-term relationships. That is why we place high importance on clear communication, honest representation, and ethical conduct in everything we associate with.
Our intent is to encourage awareness and financial discipline rather than impulse-driven decisions. We aim to create an environment where people feel comfortable seeking information, understanding their choices, and moving ahead at their own pace.
We also recognise that trust is earned over time. By staying consistent in our values and approach, we strive to be a reliable name that people can relate to when thinking about their financial journey.
At every stage, our focus remains on responsibility, compliance, and respect for the customer’s interest. We believe that doing the right thing, even when it takes longer, is what creates meaningful and sustainable outcomes.
Founding Members
Founding Members
Ankush Rustagi
Ankush Rustagi
An MBA from NMIMS Hydrabad, Ankush Rustagi has over 8 years of experience in insurance and 2 years in mutual funds. Coming from a family that has served clients in the insurance sector for over three decades, he brings a strong foundation of trust, industry knowledge, and customer-focused values.
Ankush has been involved since the early stages of the journey, contributing to the foundational thinking and overall direction of the company. With deep exposure to the insurance sector and an understanding of long-term financial planning, he believes in responsible guidance, realistic expectations, and trust built over time. His approach is shaped by experience, discipline, and a strong focus on doing what is right for the customer in the long run.
Udit Sharma
Udit Sharma
Coming from a commerce background, Udit Sharma has around 5 years of experience in mutual funds and 3 years of experience in insurance. He belongs to a business family with over three decades of experience, which has shaped his practical approach and long-term mindset from an early stage.
Udit has been involved since the beginning of the journey, contributing to the initial thinking, structure, and direction of the company. He believes in clarity over complexity, informed decision-making, and building trust through transparent communication. His approach reflects a strong sense of responsibility and a clear understanding of what truly serves the customer’s interest
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